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Beauty Industry

Hugo Boss Recruits Gwyneth Paltrow

The actress is the new face of Boss Jour Pour Femme.

Gwyneth Paltrow has been recruited by P&G to be the face of the new Boss Jour Pour Femme fragrance. It is designed to complement Boss Nuit Pour Femme perfume.

The fragrance has top notes of grapefruit flower and lime, lily of the valley; a heart of freesia and honeysuckle; and white birch and creamy amber at its base. IFF produces the juice.

The packaging? The white bottle is simple and sleek – with a golden band at its neck and a clear plastic cap.


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